SABĒ ATHLETIC
E-Commerce Production — February 2025
Creative Direction, Production & Styling
Maison Portugais
Full e-commerce visual system designed to elevate product presentation while preserving brand identity.
CONCEPT & DIRECTION
For this production, we approached studio imagery with the same intention as a campaign — clean, structured, controlled — but never sterile.
The neutral backdrop allowed the cuts, contours, and textures to speak.
The poses were athletic but sculptural.
The energy was strong yet soft.
Sabē isn’t just activewear.
It’s a second skin.
Our role was to make that visible — consistently, across every SKU.
Photography — Donat Boulerice
Makeup — Andréa Cournoyer
Studio - Les Patronnes