October 3-7 | Starting at $500Sabē | Spring 2025 Collection
Creative Direction, Production & Styling — Camille Portugais
Photography — Emilie Hébert
Makeup — Andrea Cournoyer
For the launch of Sabē’s Spring 2025 collection, we redefined the athletic narrative through a space typically associated with masculinity and exclusivity.
Shot at MUNI, an indoor golf club in Montréal, to explore contrast, raw architecture, saturated red tones, and sculpted silhouettes.
This was not a performance campaign.
It was a statement of presence.
THE CONCEPT
Spring 2025 introduces Sabē into a more defined cultural environment.
Inspired by locker rooms, varsity rituals, and institutional architecture, the campaign draws from the visual language of youth sport culture, but reframes it through an editorial lens.
This is not about competition.
It is about identity.
The locker room becomes symbolic, a space of transformation, hierarchy, and belonging. A place where uniforms define roles, and presence defines status.
We took those codes: structured environments, athletic references, nostalgic Americana palettes and reinterpreted them with elevated styling and controlled sensuality.
The result feels familiar, yet sharpened.
Sabē is no longer just performance wear.
It becomes part of a uniform.
A badge.
A position.
