Motto Handroll Bar | Opening Event & Launch Strategy
A two-night strategic launch designed to position Motto as a premium culinary destination from day one.
OVERVIEW
Motto was entering Montréal’s competitive hospitality scene with a refined culinary concept. The launch needed to reflect its level of intention and positioning.
The aim was to conceptualize, structure, and execute a two-night opening experience designed to introduce the brand with clarity and impact, balancing visibility, intimacy, and long-term perception.
SCOPE OF DIRECTION
Event concept development
Guest list curation (Media, PR, Influencers)
Invitation tone & distribution
Experience flow & evening structure
On-site creative oversight
Photographer coordination
Content capture strategy
Photography — Perry
